MADRID GRAFICA 2021


It is evident when I say that my approach to designing a poster for Madrid Grafica 2021 was heavily influenced by the works I did for film posters. During that period of time when I was mostly at home, I discovered an open call for posters from Madrid Grafica, and decided to try my luck. The theme was, as extracted from their web page:

“ The theme chosen for the Call for Posters for Madrid Gráfica in 2021 is Recovery after the pandemic. ...

The proposal for this year has the obligatory motto Re_, a prefix that has a similar meaning in several languages:

01. Intensification; 02. Repetition, and; 03. Reconstruction.

Here, accompanied by that final underscore, it indicates open continuation and the need for a complement. In other words, it invites you to introduce words that have meanings in accordance with this time for Reset and Resilience and that, at the same time, accommodate the graphic messages that each participant uses. ”